Value proposition framework
Built on the value proposition canvas, this framework helps you connect customer jobs, pains and gains to your products and services - and write a value statement that does not sound like everyone else's.
What it will do
- Map customer jobs, pains and gains
- Match them to your features, pain relievers and gain creators
- Test your draft statement against a clarity checklist
- Compare against three competitors at a glance
Build your value proposition
0% complete
1
What and who
2
Customer profile
What customers are trying to do, what gets in the way, and what they hope to achieve.
Jobs to be done
Pains
Gains
3
Value map
How your product addresses each side of the customer profile.
Features and services
Pain relievers
Gain creators
4
Draft your statement
0 words
Clarity checklist
5
Compare against competitors
Write the promise each competitor seems to make. If yours sounds the same, sharpen it.
Live preview - value proposition canvas
Your product
For [audience]
Value statement
Your draft statement will appear here.
Customer profile
Jobs
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Pains
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Gains
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Value map
Features
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Pain relievers
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Gain creators
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