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Value proposition framework

Built on the value proposition canvas, this framework helps you connect customer jobs, pains and gains to your products and services - and write a value statement that does not sound like everyone else's.

What it will do

  • Map customer jobs, pains and gains
  • Match them to your features, pain relievers and gain creators
  • Test your draft statement against a clarity checklist
  • Compare against three competitors at a glance

Coming soon

We are building this tool out. Check back shortly.