Marketing persona development
Move past demographic stereotypes. This tool walks you through jobs to be done, pains, gains and channel behaviour so your team builds personas they will actually use in briefs and campaigns.
What it will do
- Capture goals, pains and jobs to be done
- Map where each persona spends time online
- Surface the messages most likely to resonate
- Export a clean persona card for the whole team
Build your persona
0% complete
1
Who are they?
2
Jobs to be done
What are they trying to get done? Functional, emotional or social.
3
Pains
What frustrates them, costs them time or makes them look bad?
4
Gains
What outcomes would make their week, month or year?
5
Buying behaviour
6
Where do they spend time?
7
The message most likely to land
Live preview - persona card
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Your persona
[role]
Jobs to be done
-Pains
-Gains
-Triggers and objections
Triggers
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Objections
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Channels
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Key message
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