Guides
The Best X for Y guides.
Short, opinionated shortlists for picking marketing tools. Browse by what you're picking (category) or who you are (audience).
By category
- CRM8 guides
Pick a CRM that fits how your team actually sells and retains customers.
- Email marketing3 guides
Choose an email platform matched to your list size, channel mix and team.
- Marketing automation3 guides
Lifecycle, journeys and behaviour-driven messaging - by go-to-market motion.
- Analytics3 guides
Attribution, product analytics and reporting stacks that suit your business model.
- SEO1 guide
SEO tools right-sized for the work you're actually doing.
- Project management1 guide
Get campaigns shipped without drowning in tools.
- Social media1 guide
Publishing, scheduling and reporting tools by team shape.
- Paid advertising2 guides
Where to spend, by audience type and business model.
By audience
- Small business3 guides
Tools sized for owner-operators and small teams under 50 people.
- Startups1 guide
Fast to set up, priced for early stage, ready to scale with you.
- SaaS4 guides
Product-led and sales-led SaaS from seed through enterprise.
- Ecommerce3 guides
DTC and multi-channel commerce - Shopify, WooCommerce and beyond.
- B2B2 guides
Demand generation, ABM and long sales cycles.
- B2C1 guide
Consumer brands, performance marketing and retention.
- Agencies2 guides
Multi-client workflows, approvals and white-labelled reporting.
- Consultants1 guide
Solo consultants and boutique advisories running proposal-driven work.
- Freelancers1 guide
One-person businesses that need clarity without complexity.
- Nonprofits2 guides
Charities, foundations and mission-driven teams working on limited budgets.
- Real estate1 guide
Agents, brokers and property teams.
- Marketing teams1 guide
In-house marketing teams across company sizes.
All guides
- Best CRM for consultants
Proposal-to-close pipeline tools sized for solo and boutique consultancies.
- Best CRM for small business
The pragmatic CRMs for owner-operators and small teams.
- Best CRM for startups
Fast to set up, priced for early stage, ready to scale.
- Best CRM for real estate agents
Lead capture, follow-up and referral tracking for real estate teams.
- Best CRM for nonprofits
Donor, volunteer and grant tracking with a nonprofit discount.
- Best CRM for marketing and creative agencies
New business plus account growth for marketing and creative agencies.
- Best CRM for freelancers and solopreneurs
The zero-cost and low-cost CRMs solo operators actually finish setting up.
- Best CRM for SaaS
PLG signups, sales-led motions and post-sale ops in one CRM stack.
- Best email marketing tool for ecommerce
Abandoned cart, post-purchase and lifecycle flows for DTC brands.
- Best email marketing tool for SaaS
Trial-to-paid and lifecycle email for product-led and sales-led SaaS.
- Best email marketing tool for nonprofits
Volunteer-friendly email with nonprofit pricing and donor segmentation.
- Best marketing automation for B2B
Lead nurture, scoring and ABM plumbing for B2B pipelines.
- Best marketing automation for ecommerce
Email plus SMS plus segmentation for repeat-purchase brands.
- Best marketing automation for SaaS
Event-based journeys built around real product usage data.
- Best analytics tool for small business
Owner-friendly analytics that show what's really working.
- Best analytics tool for ecommerce
Attribution and cohort tools for DTC and multi-channel commerce.
- Best analytics tool for SaaS
Product analytics, funnels, retention and warehouse-friendly stacks.
- Best project management tool for marketing teams
Campaign planning, briefs and approvals that marketers stick with.
- Best SEO tool for small business
Actionable SEO tooling sized for a small business budget.
- Best social media scheduling tool for agencies
Multi-client publishing, approvals and reporting workflows.
- Best B2B advertising channels
Where B2B budgets actually work in 2026.
- Best B2C advertising channels
Where consumer brands find profitable growth today.