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Marketing strategy builder

Answer a guided set of questions about your audience, positioning, goals and budget. The builder stitches your answers into a clear one-page strategy you can share with your team or leadership.

What it will do

  • Define positioning, audience segments and objectives
  • Choose the two or three plays you will run this quarter
  • Map channels to stages of your funnel
  • Generate a shareable one-page summary

Build your strategy

15% complete
1

Audience and problem

2

Positioning

3

Goal and budget

4

Pick 2-3 plays for this quarter

A play is a focused, time-boxed bet - one campaign, launch, or program. Fewer is better.

5

Map channels to your funnel

awareness0 selected
consideration0 selected
conversion0 selected
retention0 selected
Live preview - your one-page strategy

Your company - Q1

Positioning

For [audience] who [problem], [company] is [positioning].

Unlike alternatives, [differentiator].

Objective
Goal-
Primary metric-
Budget$10000
Plays this quarter
  1. Play 1
  2. Play 2
  3. Play 3
Channel mix
awareness
-
consideration
-
conversion
-
retention
-