Marketing ROI calculator
Plug in spend, revenue and a few cost assumptions to see ROI, ROAS and payback period side by side. Useful for board reports, channel reviews and pre-campaign sanity checks.
What it will do
- Calculate ROI, ROAS and net profit from a single campaign
- Compare channels on a like-for-like basis
- Model best, base and worst-case scenarios
- Export a simple summary you can drop into a deck
Run the numbers
ROI
130%
ROAS
3.5x
Net profit
$13,000
Payback period
2.3 mo
Adjusted revenue$35,000
COGS (30%)$10,500
Total cost$22,000
Gross profit$24,500
ROI = (revenue - all costs) / spend. ROAS = revenue / spend. Payback assumes net profit accrues evenly across the reporting period.