Affiliate and partner marketing
UpPromote - the practical guide.
UpPromote is one of the top-rated affiliate and referral apps in the Shopify App Store, used by tens of thousands of merchants to launch their first in-house programme. It supports affiliate tracking, customer referrals, multi-tier commissions and an opt-in marketplace for publisher discovery, all wired into Shopify orders and discounts.
What UpPromote does
UpPromote is one of the top-rated affiliate and referral apps in the Shopify App Store, used by tens of thousands of merchants to launch their first in-house programme. It supports affiliate tracking, customer referrals, multi-tier commissions and an opt-in marketplace for publisher discovery, all wired into Shopify orders and discounts.
Who it's for
Shopify DTC brands - especially SMB and mid-market - launching their first affiliate or referral programme without leaving the Shopify ecosystem. Strong for brands wanting affiliate plus customer-referral in one tool. Less of a fit for non-Shopify stacks or enterprise-scale programmes.
Pricing, in rough terms
Free plan available with limited features. Paid tiers (Grow, Professional, Enterprise) range from around USD 30 to USD 200+ per month, gated by affiliate count, monthly orders and features. Marketplace publisher recruitment included on paid plans.
When UpPromote is the right fit
Right when you're on Shopify, want a low-friction launch and are comfortable managing the programme yourself. Wrong fit when you've outgrown Shopify-app-level reporting and need impact.com or PartnerStack-level partnership management.
Watch-outs
Like all Shopify apps, performance and support quality depend on the vendor's roadmap - keep an eye on reviews. Marketplace publishers skew small; they cold-start a programme but won't carry it. Migrating to Refersion or impact.com later means re-tagging affiliates and rebuilding tracking.