Surveys and feedback
Typeform - the practical guide.
Typeform pioneered the conversational, one-question-at-a-time form and remains the default when brand polish and completion rates matter. It's used for lead-gen quizzes, customer surveys, product feedback, recruitment forms and embedded research, with logic jumps, calculations, payments and integrations across the major CRMs and marketing tools.
What Typeform does
Typeform pioneered the conversational, one-question-at-a-time form and remains the default when brand polish and completion rates matter. It's used for lead-gen quizzes, customer surveys, product feedback, recruitment forms and embedded research, with logic jumps, calculations, payments and integrations across the major CRMs and marketing tools.
Who it's for
Marketing, product, HR and research teams that care about how a form looks and how many people finish it. Particularly strong for top-of-funnel lead-gen quizzes and customer-facing surveys where brand experience matters. Less of a fit for high-volume internal forms or research-grade panels.
Pricing, in rough terms
Free tier with limited responses and questions. Basic around USD 25/month, Plus around USD 50/month, Business around USD 83/month, Enterprise quote-only - all gated by responses, seats and features. AI features (Formless, AI question generation) tied to higher tiers.
When Typeform is the right fit
Right when completion rate, brand and conversion matter more than the lowest price - typically marketing and lead-gen use cases. Wrong fit for simple internal forms (Google Forms is free) or for research-grade work needing panels and stats (Qualtrics).
Watch-outs
Response-based pricing rises quickly with successful campaigns - model peak volumes. Embedding behaviour can affect Core Web Vitals; test on key pages. Some advanced logic features sit only on higher tiers; check before designing complex flows.