Surveys and feedback
Sprig - the practical guide.
Sprig is a product research platform aimed at PMs, designers and researchers, combining in-product micro-surveys, video replays, prototype testing and AI-powered analysis. It's used to capture quick PMF, onboarding and feature feedback without disrupting users, and to turn freeform answers into themes automatically.
What Sprig does
Sprig is a product research platform aimed at PMs, designers and researchers, combining in-product micro-surveys, video replays, prototype testing and AI-powered analysis. It's used to capture quick PMF, onboarding and feature feedback without disrupting users, and to turn freeform answers into themes automatically.
Who it's for
Product, design and research teams at SaaS and consumer apps that want continuous in-product feedback alongside quantitative product analytics. Less of a fit for marketing surveys, HR feedback or research panels.
Pricing, in rough terms
Free tier with limited monthly responses. Paid plans (Starter, Pro, Premium, Enterprise) quote-based and gated by users, responses, AI analysis and integrations. Expect mid-four to five figures annually for serious use.
When Sprig is the right fit
Right when product teams need continuous in-product signal and want AI-summarised insights without manual coding. Wrong fit for off-product surveys, deep CX programmes or compliance-heavy environments.
Watch-outs
AI summaries are useful but verify against raw responses for important decisions. Response-volume tiers can move quickly with high-traffic apps. Integration depth varies by tier; check that your warehouse and analytics tools are covered before committing.