Shogun - the practical guide.

Shogun is a visual page builder for Shopify, BigCommerce, Salesforce Commerce Cloud and Adobe Commerce. It lets marketing teams design and ship landing pages, product pages, blogs and campaigns visually, without filing dev tickets. It also offers Shogun Frontend, a headless storefront product for performance-focused brands. Used by thousands of DTC merchants to ship campaigns faster.

DTC and mid-market ecommerce brands where marketing teams need to ship pages quickly without engineering. Especially valuable for paid-media-heavy brands running constant landing-page tests. Less critical for very small stores happy with default theme pages, or for headless-first teams already on Next.js.

Page Builder plans start around $39/month for Build, scaling through Measure ($149/month) and Advanced ($499/month) with A/B testing, personalisation and more pages. Shogun Frontend (headless) is enterprise-priced, custom-quoted and typically five-figures annually. Free trial available.

Right when marketing wants page-building independence and you need consistent landing-page templates for paid traffic. Strong for high-velocity launch and campaign teams. Wrong fit when your design system already exists in code and devs ship pages quickly, or when you prefer dedicated CRO tools (Unbounce, Instapage).

Pages built in Shogun can become dependencies - migrating off later means rebuilding. Performance can suffer if pages are heavy with widgets; audit Core Web Vitals. Pricing scales by published pages, which adds up. A/B testing lives behind higher tiers; budget accordingly.