Salesforce Commerce Cloud - the practical guide.

Salesforce Commerce Cloud (SFCC, formerly Demandware) is Salesforce's enterprise ecommerce platform for B2C and B2B. It plugs natively into Salesforce CRM, Marketing Cloud, Service Cloud and Data Cloud, plus the Einstein AI layer, making it the go-to choice for large retailers and brands already standardised on Salesforce. It supports global multi-site, multi-currency and complex merchandising at scale.

Large global retailers, fashion houses, beauty brands and B2B sellers already invested in the Salesforce ecosystem. Strong for omnichannel commerce, AI-driven personalisation and unified customer data. Not a fit for SMBs or for teams without serious implementation budget.

Custom-quoted, sold as a percentage of gross merchandise value (commonly 1-2% GMV) plus annual licence fees. Realistic minimums sit in the high six figures annually. Implementation by an SI partner typically runs £500k+ for a B2C launch. No public self-serve pricing.

Right when you're a large brand wanting tight CRM/marketing/commerce integration on one vendor and you have the budget to commit. Wrong fit when you want a lightweight stack, when you're not on Salesforce CRM, or when composable/headless flexibility matters more than vendor consolidation.

GMV-based pricing means your bill grows directly with success - cap negotiations matter. Implementation timelines often run 9-18 months. Customisation requires SFCC-specialist developers, who command premium rates. Roadmap is split across multiple commerce products (B2C, B2B, B2B2C, Storefront Reference Architecture, Composable Storefront) - confirm which path you're buying.