Revealbot - the practical guide.

Revealbot is an automation and reporting platform for paid social and search ads, supporting Meta, Google, TikTok and Snapchat. It lets performance marketers build sophisticated automated rules - if-then triggers on metrics like ROAS, CPA, frequency or spend - that pause, scale or duplicate campaigns automatically. It also provides Slack reporting and a customisable dashboard, replacing a lot of the manual hygiene work performance teams do daily.

Performance marketers and agencies running paid social and search across multiple channels, particularly D2C e-commerce and lead-gen brands managing dozens of campaigns. Best for teams spending $10k+/month who feel the pain of manual bid and budget management. Less useful for small accounts where native tools suffice.

Tiered SaaS based on monthly ad spend across connected accounts. Plans start around $99/month for up to ~$10k spend, scaling to $499+ for higher tiers. 14-day free trial. No media markup - you pay the ad platforms directly.

Right when you manage many concurrent ad sets and want automation rules richer than the native platforms offer, plus consolidated cross-channel reporting in Slack or dashboards. Wrong fit if you only run a handful of campaigns, your budgets are small, or your team prefers manual control over automation.

Automation rules can compound mistakes - test rules on small scopes before applying account-wide. Each connected ad platform adds API surface area that can break with platform changes. Reporting works best when ad account naming conventions are clean - bad data in, bad reports out. Pricing scales with spend, so factor that into ROI calculations.