Recharge - the practical guide.

Recharge is the leading subscriptions and recurring billing platform for ecommerce, with deep integrations into Shopify and BigCommerce. It powers subscription boxes, replenishment, membership and bundles for thousands of DTC brands - from coffee and supplements to skincare and pet food. It handles customer portals, dunning, churn-prevention flows, and retention analytics on top of subscription billing.

DTC brands on Shopify or BigCommerce running subscription, replenishment, or membership models. Strong in food and beverage, supplements, beauty, household and pet. Not a fit for brands without a recurring-purchase use case, or for non-Shopify/non-BigCommerce stacks.

Standard plan is $99/month plus 1% + $0.19 per subscription transaction. Pro plan is $499/month with lower transaction fees and advanced features. Custom enterprise plans available for high-volume merchants. Pricing in addition to Shopify and payment processor fees.

Right when subscriptions are or will become a meaningful revenue stream and you need a robust retention/customer-portal experience. Wrong fit for brands without recurring purchases, or for those using Shopify's native Subscriptions API for very simple use cases (lower cost, fewer features).

Transaction fees stack on top of payment processing - model total take rate. Migrating subscribers from another platform requires careful planning to avoid churn. Customer portal customisation can require dev work. Native Shopify Subscriptions has narrowed the gap on basics; revisit the buy-vs-native decision annually.