PartnerStack - the practical guide.

PartnerStack is the partner ecosystem platform built specifically for B2B SaaS. It handles affiliates, agencies, resellers and ambassadors in one place, with automated tracking, payouts and a marketplace that helps SaaS brands recruit partners actively looking to promote new products.

B2B SaaS companies running or launching a partner programme - especially those with a self-serve or PLG motion where affiliates and agencies can drive sign-ups. Strong fit for tools selling to marketers, agencies and operators. Less of a fit for pure ecommerce or consumer brands.

Quote-only. Typical contracts start in the mid four figures per month and scale with partner count, GMV and modules. There's an Essentials tier aimed at earlier-stage SaaS, with Growth and Enterprise above. Implementation and onboarding usually included; payouts go out via PartnerStack with a transaction fee.

Right when you're a B2B SaaS that wants to stand up a real partner channel without building tracking, payouts and a partner portal yourself. The marketplace genuinely helps with cold-start partner recruitment. Wrong fit for ecommerce - use Refersion, UpPromote or impact.com instead.

Like all partner platforms, success depends on ongoing programme management - it won't run itself. Marketplace partners skew towards generalist affiliates; high-quality agency partnerships still need direct outreach. Payout transaction fees add up at scale; model them into your unit economics.