Notified - the practical guide.

Notified primarily functions as a comprehensive media monitoring and listening tool, allowing users to track mentions of their brand, competitors, and industry keywords across news, social media, and broadcast. It offers customisable dashboards where PR professionals can filter and analyse sentiment, reach, and key topics. This helps to quickly identify emerging trends, manage reputational issues, and measure the effectiveness of PR campaigns. Day-to-day, a comms manager might use it to set up new monitoring searches, review a daily digest of coverage, or dive into specific articles and social posts to understand context and engagement. It's a tool built for rapid response and ongoing awareness.

Beyond monitoring, Notified facilitates influencer identification and outreach. Users can search for influencers based on criteria like audience demographics, engagement rates, and industry relevance, then manage communication and campaign execution directly within the platform. It also includes press release distribution capabilities, pushing content out through a global newswire service to targeted media contacts. This combination means a PR specialist can go from finding a relevant journalist or influencer, to sending them a personalised pitch, and then distributing official company news, all tracked and reported on within the same system.

Notified also provides robust reporting and analytics. It aggregates data from all its modules-monitoring, social, and influencer-into unified reports. These reports can show ROI on PR campaigns, media sentiment trends over time, and the impact of influencer collaborations. For example, a marketing director could generate a report detailing the media pickup of a recent product launch, cross-referenced with social media buzz and top-performing influencer content. This positions Notified as a central hub for PR measurement, allowing teams to move beyond vanity metrics to demonstrate tangible results to stakeholders.

Notified is best suited for mid-sized to large enterprises with established PR and communications teams. It caters to organisations that need to manage a significant volume of media mentions, engage with a diverse range of influencers, and distribute press releases on a regular basis. It's particularly useful for industries where reputation management and rapid response to media coverage are critical, such as finance, healthcare, or consumer goods. The typical user is a PR manager, communications director, or social media manager who requires an all-in-one platform to handle everything from daily media monitoring to long-term campaign analysis, all while demonstrating clear ROI.

Notified does not publicly list its pricing, as it operates on an enterprise model with custom quotes based on organisational needs. However, indications from existing users and industry comparisons suggest that entry-level packages might start from around $12,000 to $18,000 per year for basic monitoring and distribution features. More comprehensive plans, including advanced analytics, influencer marketing modules, and extensive media contacts, can easily run upwards of $30,000 to $50,000 annually. The final cost is typically driven by factors like the number of users, media volume monitored, scope of influencer campaigns, and geographical reach for press release distribution. There is no free tier or publicly available trial.

Notified is the right choice when your organisation needs to consolidate multiple PR functions-media monitoring, influencer outreach, and press release distribution-into a single robust platform. It’s ideal if you’re struggling with disparate tools and want a unified workflow and reporting system. For example, if you're a large brand consistently launching products and needing to track global media mentions and influencer impact, Notified makes sense. However, if you are a small business or a startup with a limited budget and only need basic media mentions, it's overkill. Alternatives like Brand24 or Mention offer more affordable media monitoring, while Upfluence or HypeAuditor are better for pure-play influencer marketing without the hefty price tag.

Be aware that Notified requires significant investment, not just in terms of cost but also in onboarding and proper setup to extract full value. The platform can feel complex initially due to its breadth of features, and some users report a steep learning curve. While comprehensive, the level of customisation for reporting can sometimes be less flexible than dedicated analytics tools. Customer support, though generally responsive, can vary in depth depending on the complexity of the issue. Also, because pricing isn't transparent, be prepared for a sales process that involves detailed needs assessment, which can be time-consuming.