Email marketing
MailerLite - the practical guide.
MailerLite is a lightweight, design-led email marketing platform that punches well above its price. It's been quietly building since 2010 and has become the default pick for creators, bloggers, ecommerce stores and small service businesses that want a clean drag-and-drop editor, decent automation and a genuinely useful free tier without the bloat or pricing surprises of Mailchimp.
What MailerLite does
The core covers email campaigns, automations, signup forms, landing pages and a basic website builder. The block editor is fast and produces well-rendered emails out of the box; automations are visual, branching and easy to reason about; segmentation supports the usual demographic, behavioural and tag-based rules.
Recent releases have added paid newsletter subscriptions, a digital product storefront, AI subject-line and copy assistance, and tighter ecommerce integrations with Shopify, WooCommerce and Stripe. Native integrations cover Zapier, Make, Calendly, the major form builders and most analytics tools, with a clean public API for custom work.
Who it's for
Creators, bloggers, course sellers, small ecommerce stores and service businesses that want a clean, affordable email tool without learning a platform. Particularly strong for teams under 25 people that value design polish and a low-friction editor over deep CRM-style automation.
Pricing, in rough terms
Free for up to 1,000 subscribers and 12,000 monthly emails with most features included. Paid tiers (Growing Business, Advanced, Enterprise) scale by subscriber count from around USD 9 per month at 500 contacts to several hundred per month at the top end. Annual billing knocks roughly 15% off, and there's no per-seat charge - users are unlimited on paid plans.
When MailerLite is the right fit
The right call when you want professional-looking email without paying Mailchimp prices, the team is small, and your needs sit firmly inside email, forms and landing pages. Also a sensible default for paid newsletters and digital product creators who'd rather not run a separate Substack. A weaker fit for ecommerce teams with serious segmentation needs (Klaviyo or Omnisend) or B2B teams that want a real CRM and lifecycle automation.
Watch-outs
Reporting is functional rather than rich - expect to lean on Google Analytics or your ecommerce platform for deeper attribution. The classic editor and the newer block editor coexist in some accounts; pick the new one and stick with it to avoid migration friction. Deliverability is generally strong, but warm up sending if you're importing a large legacy list.