HeyGen - the practical guide.

HeyGen is an AI video and avatar platform best known for two things: high-quality avatar videos from script, and Video Translate, which dubs and lip-syncs existing video into other languages with the original speaker's cloned voice. It has become a go-to for personalised outbound, social content, and rapid video localisation.

Sales, marketing and creator teams that need personalised video at scale, or that want to translate and lip-sync existing video into many languages. Common in outbound prospecting, social media, course localisation and product marketing. Less critical for purely text-based marketing teams.

Free plan with watermarked exports and short videos. Creator plan around $29/month, Team around $89/user/month, Enterprise custom-priced with API, SSO and brand kits. Video Translate is metered separately based on minutes processed.

Right for personalised video outbound, social-media-scale avatar content, or one-click localisation of existing videos. Wrong fit for cinematic brand content or when you need full creative editorial control rather than fast templated output.

Lip-sync and emotion are best-in-class but still slip on long sentences and technical vocabulary. Voice cloning carries consent and brand-safety obligations - get explicit permission. Pricing scales quickly with seats and translated minutes. Outputs need brand-safety review before publishing.