Email marketing
GetResponse - the practical guide.
GetResponse is an all-in-one marketing platform built around email, automation, landing pages and - unusually - native webinar hosting. It's been shipping since 1998 from Poland and has carved out a strong niche with solopreneurs, coaches, course creators and small ecommerce businesses that want one tool for newsletters, funnels and live events.
What GetResponse does
The core covers email campaigns, autoresponders, visual marketing automation, signup forms and a capable landing page and funnel builder. Templates are plentiful, the editor is straightforward and AI assistance helps with subject lines, copy and image generation. Lead scoring, tagging and behavioural segmentation cover most lifecycle needs.
What sets GetResponse apart is the integrated webinar tool - live and on-demand, with up to several hundred attendees on higher tiers, presentation tools, polls, payments and direct CRM follow-up. Recent additions include AI product recommendations, SMS marketing in supported regions, web push and a Conversion Funnel module that bundles ads, pages, automations and ecommerce into pre-built templates.
Who it's for
Solopreneurs, coaches, course creators, consultants and small ecommerce businesses that want a single tool for newsletters, funnels, landing pages and webinars. Particularly strong for anyone whose business model includes live or recorded events as a routine lead-generation step.
Pricing, in rough terms
Per month, billed monthly or annually, scaling by contact count and tier (Email Marketing, Marketing Automation, Ecommerce Marketing, MAX) - roughly USD 19 per month at the entry level rising to several hundred at higher contact counts. Webinars are included from the Marketing Automation tier upward; SMS and AI credits are billed separately. There's a 30-day free trial and a free tier for very small lists.
When GetResponse is the right fit
The right call when webinars are part of the marketing motion, you'd rather not run a separate Zoom Webinars or Demio subscription, and you want everything tied back to one contact record. Also a sensible default for course creators running launch funnels. A weaker fit for ecommerce brands at scale (Klaviyo wins) or B2B teams needing real CRM and pipeline tooling.
Watch-outs
Webinar quality is good but stretched concurrent-attendee limits can wobble - test with your expected audience before a major launch. The product breadth means each module is slightly shallower than the category leader; validate landing-page and ecommerce capability against your specific needs. Pricing climbs fast at higher contact counts, so audit list hygiene quarterly.