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Front - the practical guide.
Front is a shared inbox and customer operations platform that turns email, chat, SMS, WhatsApp and social into a single collaborative workspace. It's particularly strong for teams where customer conversations need to be assigned, commented on internally and acted on across functions - logistics, finance, professional services, B2B account management.
What Front does
Front is a shared inbox and customer operations platform that turns email, chat, SMS, WhatsApp and social into a single collaborative workspace. It's particularly strong for teams where customer conversations need to be assigned, commented on internally and acted on across functions - logistics, finance, professional services, B2B account management.
Who it's for
Mid-market B2B and operations-heavy teams - logistics, finance, agencies, professional services, account management - where shared mailboxes and collaborative replies matter more than ticketing. Less of a fit for high-volume B2C support or product-led SaaS chat.
Pricing, in rough terms
Starter around USD 19 per seat per month, Growth around USD 59, Scale around USD 99, Premier around USD 229, billed annually. AI features billed by additional seat tier or usage. Channel and integration availability scales with plan.
When Front is the right fit
Right when conversations need true collaboration (internal comments, assignments, shared drafts) across teams that aren't only support. Wrong fit when you need a classic ticketing model with SLAs and queues - Zendesk and Help Scout are stronger there.
Watch-outs
Per-seat pricing scales fast with team growth; audit who genuinely needs full seats vs light access. AI capabilities lag the AI-first chat leaders; check feature parity for your use case. WhatsApp and SMS usage fees on top of Front pricing.