Drift - the practical guide.

Drift is a conversational marketing and sales chat platform built for B2B, now part of Salesloft. It pairs chatbots, live chat, meeting booking and conversational landing pages with account-based playbooks, and is one of the most common picks when chat is owned by marketing and sales rather than support.

B2B SaaS and services with a sales-led motion that want to convert anonymous and known accounts on the website via chat, bots and instant meeting booking. Strong fit for ABM-heavy programmes. Less of a fit for support-led chat or for B2C and ecommerce.

Quote-only. Premium plans typically start in the low four figures per month, with Advanced and Enterprise tiers gated by seats, account-based features and AI. Annual contracts standard. Now sold alongside Salesloft - bundles available.

Right when marketing or sales owns chat, you have ABM target lists and you want pipeline attributable to website conversations. Wrong fit when chat is fundamentally a support channel - Intercom or Zendesk will serve you better and cost less.

Pipeline attribution from chat is easy to over-claim - agree the rules with sales before launch. Bot scripts decay quickly; budget ongoing optimisation. Salesloft acquisition has shifted roadmap focus; verify the features you care about are still prioritised.