Reporting and BI
AgencyAnalytics - the practical guide.
AgencyAnalytics is an all-in-one reporting and SEO platform built for digital marketing agencies. Founded in 2010 in Toronto, it bundles automated client dashboards, white-labelled reports, SEO tools (rank tracking, site audit, backlinks), and 80+ marketing data integrations into one per-client price - which makes it one of the simplest platforms to standardise reporting across a portfolio of accounts.
What AgencyAnalytics does
The core covers client dashboards, white-labelled scheduled reports, 80+ integrations (Google Ads, Meta, GA4, Search Console, Bing Ads, LinkedIn, TikTok, HubSpot, Mailchimp, Shopify and most agency staples) and a dedicated client portal where clients log in to see live data. Templates and automation cut report-build time from hours to minutes.
Built-in SEO tools include rank tracking (daily, mobile and desktop, multi-location), site audit, backlink monitoring and competitor tracking - which often replaces a separate Ahrefs or Semrush subscription for smaller agencies. AI-assisted commentary, goals, alerts and a public API round out the platform.
Who it's for
Small and mid-sized digital marketing agencies (typically 2-50 people) that manage 5-100+ client accounts across SEO, PPC, social and analytics, and want one platform for reporting, SEO and the client portal. Particularly strong for agencies whose competitive edge is responsiveness rather than enterprise-scale data depth.
Pricing, in rough terms
Per month, billed monthly or annually, by number of client campaigns and tier (Launch, Grow, Perform, Scale) - roughly USD 79 to USD 379+ per month. Each tier includes a set number of campaigns, with overages billed per additional campaign. White-labelling, custom domains and the client portal are included from the entry tier upward. There's a 14-day free trial.
When AgencyAnalytics is the right fit
The right call for agencies that want SEO tools and reporting under one bill, value a shared client portal experience, and don't need warehouse-grade BI. Also a sensible default when standardising onboarding for new clients - templates and automation make it easy to spin up a new account in under an hour. A weaker fit for in-house marketing teams (Whatagraph or Looker Studio fit better), agencies running enterprise SEO programmes (Ahrefs and Semrush still pull ahead), or organisations standardised on a cloud data warehouse.
Watch-outs
The all-in-one promise means each module is shallower than the category leader - validate your top SEO and reporting needs during the trial rather than assuming parity with Ahrefs, Semrush or Looker. Pricing climbs quickly as client count grows; renegotiate at renewal once you're at scale. Some integrations require periodic re-auth, especially the platforms that rotate API tokens aggressively.