CRM platform
Copper - the practical guide.
Copper is a CRM designed to live inside Google Workspace. The Workspace add-on shows the relevant CRM record next to every email, and contacts, deals and activities can be created and updated without leaving Gmail or Google Calendar. For teams that already do everything in Workspace, it's the closest thing to a CRM that disappears into the tools they already use.
What Copper does
The core covers contacts, companies, opportunities and projects, with pipelines, activity tracking, tasks and reporting. Where Copper differentiates is the Gmail-side experience: the side panel surfaces context on the person you're emailing, suggests new contacts to add, and lets you log activities without context-switching.
Workflow automation, email templates, mass email and a respectable reporting suite cover day-to-day sales needs. Native integrations include Slack, Mailchimp, DocuSign, QuickBooks, Zapier and the rest of the SMB stack, with a public API for custom work. The product is deliberately Google-first, which is the point.
Who it's for
Agencies, consultancies, real estate, professional services and small B2B teams that practically live in Gmail and Google Calendar. Particularly well-suited to relationship-led businesses where most of the work happens over email and the CRM needs to capture that without manual logging.
Pricing, in rough terms
Per user per month, billed annually, across Starter, Basic, Professional and Business tiers - roughly USD 12 to USD 134 per user with a 14-day trial. Sits in the mid-range of SMB-focused CRMs; the Google integration is included rather than sold as an add-on.
When Copper is the right fit
Right when you live in Google Workspace and want a CRM that fades into Gmail rather than competing with it. Also a strong fit for small teams who want a tool reps can use without training. A poor fit if you're on Microsoft 365, need a flexible custom data model, want serious marketing automation, or expect to scale into a complex enterprise sales motion.
Watch-outs
Microsoft 365 support is workable but clearly second priority - if your business is on Outlook, look elsewhere. The data model is harder to extend than Attio or Salesforce, so map your custom requirements against current capability before committing. Once you scale beyond a few dozen reps you'll likely outgrow the reporting and need to send data to a warehouse for serious analysis.